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☆ The scourge of customer satisfaction surveys
▼ + stars: | 2024-04-22 | by ( Adam Rogers | ) www.businessinsider.com time to read: +12 min

— is devoted to customer surveys. Other metrics followed: the Customer Satisfaction Score, the Customer Effort Score, measurements of the entire Customer Experience. At the peak of the so-called sharing economy, customer surveys were all-powerful. The glut of customer surveys has created an additional problem for marketers. "We ask for customer feedback on these things all the time, but it's hard for a customer to give you immediate feedback, because a customer doesn't know what quality is yet."

Persons: you've, I'm, They're, Brad Anderson, Fred Reichheld, Nick Lee, James Wagner, It's, Christine Moorman, Lee, That's, it's, hasn't, Anderson Organizations: NPS, Warwick Business School, University of Michigan's Institute for Social Research, Companies, Duke University, Institutional, Board, Health Service Locations: United States, Qualtrics, Bain, Warwick

☆ Despite high older voter turnout in Iowa caucus, Social Security topic still remains on back burner
▼ + stars: | 2024-01-22 | by ( Lorie Konish | ) www.cnbc.com time to read: +1 min

A caucus worker checks in voters at a caucus site at the Horizon Events Center in Clive, Iowa, on Jan. 15, 2024. Former President Donald Trump won the Iowa caucus by a landslide, due in part to strong turnout by older voters. "While the turnout overall was low, 70% of caucusgoers who turned out were over the age of 50, which is unprecedented," said Brad Anderson, Iowa state director at the AARP. Historically, the turnout at Iowa caucuses tends to hover around 60% and traditionally skews older, he said. "Given the weather, I think people are genuinely surprised at how robust the older caucusgoer turnout was," Anderson said.

Persons: Donald Trump, caucusgoers, Brad Anderson, Anderson, Ron DeSantis, Nikki Haley, DeSantis, Trump Organizations: Horizon, AARP, Finance, Trump, Florida Gov, United, Security, New Locations: Clive , Iowa, Brad Anderson , Iowa, Iowa, United Nations, New Hampshire

☆ Firms use Google ads to entice small businesses to pay for help the gov't provides free
▼ + stars: | 2023-01-20 | by ( Jesselyn Cook | Jesselyn Cook Is An Investigative Tech Reporter For Nbc News. | ) www.nbcnews.com time to read: +11 min

Several draw in unwitting customers like Talbot through Google ads that outrank the legitimate SAM.gov page, illustrating the ease of buying visibility on the world’s largest search engine. Google removed the ads for a number of these sites in response to an inquiry for this article but subsequently reversed its decision. “We have strict ads policies that govern the types of ads and advertisers we allow on our platforms,” Google spokesperson Davis Thompson said in a statement. But the Small Business Administration urges people not to spend their precious resources on these services when so many free alternatives exist. She expects new, prominently displayed Google ads to play a part in the problem.

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